Hi. Well, here we are. Thanks to Rantz for the waffles. The apple butter and honey combo was a nice surprise.
Anyway, before we get started, since I suspect most of this will center on how to become a success in the comic book biz -- either as a self-publisher or as a freelancer -- I've always said that the most important and most often underrated route to success is, simply, reliability.
Shared Risk, Shared Responsibility and Shared Rewards. If you are entering the comic book field on the creative end, you have to realize that what you are doing is participating in the day-to-day business of roughly 3,000 other businesses -- that's how many comic book stores there are. With a handful of exceptions, these guys are all incredibly reliable: that's why they're still in business after four years, eight years, ten years, twenty years. A big part of any success story is just showing up for work in the morning and then giving it your level best from the moment the door opens to the moment the door closes.
Put as plainly and as simply as possible: if we had even half the work ethic on the creator side that we see on the retailer side, this business would be functioning at a much higher level of success.
When you solicit a book in PREVIEWS, you are asking 3,100 retailers to Share the Risk with you that there's an audience out there for what you do. You're asking them to bet $5 or $10 or $15 on what you do, usually based on a cover reproduction the size of a postage stamp and two lines of copy.
If you're one in a hundred guys whose book actually clicks: the retailer sells out of the three copies or five copies he ordered, you have now Gone to the Show, you are playing in the Bigs with Neil Gaiman, Jeff Smith, Brian Michael Bendis and everyone else. There is no other field in he world where that opportunity exists.
That's were Share the Responsibility comes in. If you take your entree, your entry level success and fritter it away being a Cartoon SuperStar at every convention that summer and don't even get started on your second issue until Christmas, then you have not only frittered away your chance, you have frittered away the investment in you of 3,100 other businesses.
If you let anything get in the way of getting your book out on time, what you are doing is saying, "I choose to be a failure. I had the chance and I blew it and I have no one but myself to blame." Whatever you think you're saying, whatever excuses you come up with (and anything besides "Here's my new issue, right on time" constitutes an excuse. There is no REASON that qualifies) that is what you are ACTUALLY saying.
Okay. As Joe Matt used to say, "I love talking to Dave. It's like this exhilirating Nuremberg Rally".
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